From personal pain to business vision – this is how Aaron Cohen changed the rules of the game in the world of fitness clothing
Aaron Cohen doesn’t come from the world of fashion – he comes from life. He grew up in the outskirts, from a modest family, where you learn from a young age to appreciate hard work and make do with what you have. Sports have always been an escape for him – a way to release tension, build confidence, and keep a clear head. But there was one problem that kept coming back: Why do you have to pay a fortune to train properly?
For years, Aaron searched for solutions – looking for clothes that look good, last, and don’t break the bank. He couldn’t find any. So he decided to build the solution himself.
After a long period of independent learning, market research, fabric testing, relationships with suppliers, and a deep understanding of what’s really important to a workout enthusiast – his brand was born: an online store for quality fitness clothing, sold at fair prices. No middlemen, no flashy names – just quality, comfort, and precise design that respects the body and the goal.
Aaron Cohen’s website – fitness clothing with a backbone
Aaron puts his personal stamp on every item that appears on the site. Each garment undergoes rigorous testing – from the type of fabric and elasticity, to comfort during movement and durability over time. Only items that justify themselves enter the site – and when that happens, the price remains affordable.
The store is built on the Shopify platform, to enable a pleasant, secure, and efficient shopping experience – just like the workouts the clothes are designed for.
Not just another garment – a way of life
For Aaron, it’s not just a store. It’s a mission. He believes that it’s possible – and necessary – to make quality accessible, to help people feel good about themselves, and not to sacrifice values along the way. The clothes on his site are not just fashion items – they’re a statement that businesses can be fairer, more personal, and smarter.
And as Aaron says: "If your journey begins with sweat – at least choose clothes that won't make you sweat over the price."
Tank you
gym bro.